Get Paediatrician-Recommended, Safe, and Effective Baby Nourishment Products from Herba Earth
Durvesh Yadav 
Caring for a baby is considered a life-changing experience for any parent and involves a continuous learning process. When it comes to caring for their little ones, parents always want the best products available on the market that are considered safe and chemical-free.
Herba Earth is a one-stop shop for all new parents looking for effective baby-care products to give their toddler the best experience possible and make the journey of parenthood easier. It was established in December 2019 by founder Riya Saha and co-founder Dr. Sudip Sarkar.
The brand helps one navigate the journey of nourishment through its range of skin care oils, body lotions, and hair shampoos, all curated with 100% natural products that exclude harmful chemicals, ensuring zero adverse effects. Herba Earth aims to provide top-quality and economical baby care products that tend to babies' sensitive and growing skin and hair.
Founder Riya Saha began her journey of establishing this brand when she formed Herba Earth Cosmetics Pvt. Ltd. in the small town of Cooch Behar, West Bengal. However, her passion for starting a baby-care range with 100% natural ingredients and zero adverse effects led her to build Herba Earth under the guidance of Mr. Debabrata Sen, who currently serves as the Product Management Head of the company. Her interest, combined with Mr. Debabrata’s vast experience from fourteen years of working with an FMCG giant and different pharmaceutical companies, helped shape the foundation of Herba Earth’s baby-care line.
The baby-care line's first product, Coco's Earth Cold-Pressed Virgin Coconut Oil, made from the flesh of the coconut, from which the oil is extracted through cold-pressing, thereby preserving the natural properties and nutrients of the oil, was a huge success and received widespread positive response from paediatricians. Coco’s Earth Cold-Pressed Virgin Coconut Oil is free of any synthetic fragrances, parabens, sulfates, or other harsh chemicals, making it a healthier option for baby massage. In addition, it keeps the baby's skin soft and hydrated. soothes and moisturises the skin; helps to relax the muscles; reduces inflammation; is rich in MCFAs, which nourish the scalp of babies; and is rich in lauric acid, which prevents protein loss from hair.
A few months later, Herba Earth launched Kido Soft® Baby Face and Body Lotion, a non-greasy lotion containing natural ingredients that are readily absorbed by the baby’s skin. The lotion has been developed using herb extracts that soothe the baby’s skin and does not contain any added dyes or essences to irritate the delicate baby skin. After one year of Herba Earth’s journey, the brand was joined by Dr. Sudip Sarkar (MS. Surgeon), whose expertise and knowledge helped scale the business further and reach new heights. Dr. Sarkar additionally helped launch the baby-care range in different parts of West Bengal and Sikkim.
Moreover, Herba Earth’s products are prescribed by leading paediatricians and are highly recommended as they are free from sulphates and parabens. The need and demand for safe and effective baby skin care has made Herba Earth the most trusted name in the market, selling almost 5000 units per month.
In terms of numbers, Herba Earth has reached almost 200 retail locations and is currently focusing on establishing a dominant presence on e-commerce platforms like Amazon and Flipkart to serve their repeat customers. The founders state that the brand was able to generate employment for seven different positions this year and plan to increase the number in the coming year. In addition, they also aim to expand Herba Earth’s baby-care range to Bhutan, Nepal, and a few other states in India.
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