30Sixty Tech Revolutionizes Nutraceutical GTM Strategy, Advocates for Smart Investment in Growth
Strategic Partnership with Fast Transport to Enhance Logistics & Warehousing Capabilities
Durvesh Yadavv 
– 30Sixty Tech LLP, a leading FMCG and nutraceutical GTM strategy consulting firm, is reshaping the way nutraceutical brands enter and scale in the Indian market. Challenging the “zero-investment” startup myth, 30Sixty Tech is advocating for strategic investment in Go-To-Market (GTM) execution, digital dominance, and optimized supply chain solutions.
With a specialized focus on nutraceutical brands, 30Sixty Tech is enabling businesses to accelerate market penetration through a multi-channel approach, distributor network expansion, quick commerce presence, and now, an enhanced warehousing & logistics solution through its strategic partnership with Fast Transport Carrier Pvt. Ltd.
"Nutraceutical brands cannot afford to rely on organic traction alone," says Rashida Khilawala, Founder of 30Sixty Tech LLP. "The market is competitive, consumer trust takes time to build, and distributors won’t onboard brands unless there’s a clear visibility strategy. At 30Sixty Tech, we ensure every rupee invested translates into tangible market presence, revenue growth, and sustainable brand equity.”
The Essential Pillars of a Winning GTM Strategy for Nutraceutical Brands
- Quick Commerce & Digital First Strategy: Capturing Consumer Attention Where It Matters
Consumers today expect fast access to high-quality nutraceutical products. 30Sixty Tech helps brands establish a strong presence on leading quick commerce platforms such as Blinkit, Zepto, Instamart, and Amazon Fresh, ensuring last-mile delivery is swift and demand-responsive.
Beyond quick commerce, Google My Business management, LinkedIn positioning, performance marketing, and influencer-driven consumer trust-building play a pivotal role in brand visibility.
"Brands must meet consumers where they are. Whether it’s a Google search for immunity boosters or a last-minute protein supplement order on a quick commerce platform, visibility is key," explains Khilawala. "We ensure nutraceutical brands are not just available, but actively sought after.”
- Distributor & Retail Expansion: Beyond Digital to Scalable Growth
While direct-to-consumer models are growing, nutraceutical brands need an established distributor and retail presence to maximize sales. 30Sixty Tech specializes in:
✔ Distributor Mapping & Onboarding – Connecting brands with the right distribution partners for long-term success.
✔ General & Modern Trade Entry – Ensuring retail shelf presence in health stores, supermarkets, and pharmacies.
✔ Trade Marketing & Retail Visibility – Driving product trials, in-store promotions, and brand recall among consumers.
"Distributors and retailers hesitate to stock new brands without a clear GTM roadmap. Our structured execution ensures brands don’t just enter the market—they dominate it," adds Khilawala.
- Strategic Warehousing & Logistics: The Fast Transport Advantage
A major hurdle for nutraceutical brands is efficient supply chain management. Through its newly formed strategic partnership with Fast Transport Carrier Pvt. Ltd., 30Sixty Tech now offers seamless warehousing and transportation solutions for nutraceutical brands looking for efficient, scalable operations.
"The synergy between 30Sixty Tech’s GTM expertise and Fast Transport’s global logistics network creates a game-changing solution for nutraceutical brands," says Salim Shaikh, Founder of Fast Transport Carrier Pvt. Ltd. "Our warehousing and transport solutions ensure brands can focus on scaling while we handle inventory flow and last-mile delivery.”
- Product Positioning & Compliance: Getting It Right from Day One
For nutraceutical brands, scientific credibility and regulatory compliance are non-negotiable. 30Sixty Tech’s end-to-end advisory covers:
✔ Pricing Strategy & Market Fit – Balancing competitive pricing, distributor margins, and consumer expectations.
✔ FSSAI & Regulatory Compliance – Ensuring seamless approvals and market readiness.
✔ Innovative & Compliant Packaging – Enhancing shelf appeal while adhering to industry standards.
"The right investment in packaging, compliance, and regulatory approvals can mean the difference between market success and legal roadblocks," states Khilawala. "We guide brands at every step, ensuring they launch with confidence and credibility.”
30Sixty Tech: The Future of Nutraceutical Market Expansion
With a minimum 9-month GTM engagement model, 30Sixty Tech ensures brands receive:
✅ Structured growth plans combining digital & offline expansion
✅ Performance-based consulting with measurable ROI
✅ Seamless distributor onboarding & retail visibility strategies
✅ Access to Fast Transport’s warehousing & supply chain solutions
“The nutraceutical sector is booming, but only those who invest in strategic execution will emerge as leaders,” concludes Khilawala. “At 30Sixty Tech, we don’t just help brands enter the market—we ensure they thrive.”
About 30Sixty Tech Solutions LLP
30Sixty Tech Solutions LLP is an FMCG and Nutraceutical-focused GTM consulting firm specializing in nutraceutical and packaged food brands. With expertise in distributor expansion, digital-first strategies, trade marketing, and now, strategic warehousing & logistics, 30Sixty Tech is a one-stop solution for brands looking to establish a strong foothold in India’s competitive market.
