BeeLittle: Comfy and sustainable essentials for your little ones

A parent is always looking out for their child's needs, and protecting them from every possible harm is an inbuilt instinct. Babies are feeble and need more care and attention. From eating to clothing, your kids need something that helps keep them comfortable and protected entirely.

In the quest to purchase comfortable and suitable products, it's essential to check the quality of the things to ensure they are comfy and safe for your babies. So many brands and styles are available in kid's essentials that it becomes hard for parents to decide what to choose and buy. Brands prioritize your babies' needs and do not compromise on the quality of the products to make your purchase easy, safe, and enjoyable.

BeeLittle is one such kids' brand that offers a vast array of sustainable and high-quality toddler garments and accessories, making it a one-stop shop for mommies and their little ones. It ensures safe clothing by excluding chemicals, toxins, and heat present in clothes, beds, and other accessories. BeeLittle aims to help future mums by serving them with baby products that are all-natural and economical, needed during the span of their development.

The Journey of Challenges, Hard work, and Success

BeeLittle started its journey when three college friends cum mums, Surya Prabha, Shaktipriyadarshani, and Gayatri, came up with the idea back in 2015. After years of research and knowing how toxins, heat, and chemicals involved in fabrics and other accessories affect our babies, the three friends decided to launch BeeLittle, a toddler garments and accessories startup brand. The motive is to produce products with natural fibres and organic substances, thoughtfully curated to meet the needs of future moms. The first product introduced was an organic cotton Thottil, which is easy to install and gives the baby a peaceful sleep.

Starting the brand was not easy, as the three founders faced multiple challenges at every step. Primarily, it was hard for them to invest time in the business being new moms and had to create and manage a work-life balance. As new mothers, they wanted to avoid asking their partners for funding and wanted to do something on their own. The three waited for 2 months for the best quality fabric, knowing there would be nothing to sell because they didn't want to compromise with the quality. However, their passion, commitment, and hard work helped them to overcome these challenges and reach where they are today.

The brand started with only 1 product in 2015 and moved forward to open its first retail store in 2017. The year 2018, proved to be a turning point as the brand started its online store along with a new outlet in Coimbatore. The brand continued to achieve new milestones by expanding and adding new collections of products. Today, the brand has 3 outlets, located in Tirupur, Coimbatore, and Chennai, with the latest one inaugurated by the first lady Mrs Durga Stalin, in May 2023.

Setting Benchmarks for its Competitors

The qualities that distinguish BeeLittle from its competitors are the distinctive USPs and remarkable mission and vision for future kids. The brand uses GOTS-certified organic cotton made of natural fibres for newborn essentials. To protect the sensitive skin of your babies, the dyes used in fabrics are Azo-free and baby-friendly. The brand believes in minimalism and sustainability, uses plastic-free packaging, and constantly works towards making it a 100% plastic-free brand.

BeeLittle believes in women's empowerment and contributes to providing them with opportunities, as the workforce behind the brand is 98% women. The vision is to establish a brand that exports quality premium fabric and clothing for Indian babies to end the moms' quest for safe clothing.

Contributing to a Sustainable Future

Kids are the future of a nation and should be nurtured in a careful and loving environment. From the beginning, it's essential to look after the needs that help with their growth and development, and this is exactly what BeeLitle believes in. The brand introduces a wide range of eco-friendly collections, traditionally handcrafted with a contemporary touch to keep your baby safe and stylish.