Irfan Sheikh -Clifton Beverages (Founder n Ceo) a small town businessman from Nagpur on a mission to provide Alkaline water at most affordable cost in India
Durvesh Yadav 
Every patient with cancer has a Ph that is too acidic - Dr Otto Warburg ''Alkaline water helps lose weight, it prevents damage to the kidney.
Irfan Sheikh, the founder and CEO of Clifton Premium Alkaline Mineral Water, has the ultimate solution to the problem.
Health is your most precious treasure. You cannot bet on it for the cost of anything. If you’re drawing a lakhs of salary every month but cannot enjoy the beauty of success, what’s the very use of making such money in life?
It was during Covid 19 times that everyone started understanding the importance of health and healthcare sector in our country. That too, lots of things were in talks about immunity power of a human being. Ironically, it took the most contagious disease like Covid 19 to remind us about hygiene and immunity power. Many companies took advantage of that situation produced many products in the name immunity booster.
Apart from eating healthy and safe food always and maintaining hygienic life style, drinking alkaline water contributes a major part in building the immunity power within your body. it keeps you fit and healthy.
But alkaline water is not available in market that easily because the production of alkaline water in our country is not popular. And the reason for this is, awareness of alkaline water and its benefits on human health is low in people. But the situations have been changed post Covid. Many new age companies have started manufacturing products and medicines that naturally boost your immunity. Production alkaline water and beverages also geared up from then many companies.
Clifton Beverages is one such new age company which manufactures premium alkaline mineral water and the new unique alkaline water filter jar which filters the normal water into alkaline water. Irfan Sheikh, a B.Tech engineer by profession, started this company in 2020. He had tried his hands in multiple businesses before establishing this company. So he had an experience in the field.
But the story of establishing this company dates back to the black days of Covid 19. Those days, Mr Irfan was into the oxygen plants supplying business. He observed nearly that any people died due lack of oxygen and many died due to low immunity power in themselves. This made him to think differently and start an untapped business sector where he chose to manufacture alkaline water bottles which were a bit new to the market.
But it was not that easy for Irfan and his team to market their product. They started their brand promotion in Horeca sector. First of all, people had no idea of this alkaline water and didn’t know their benefits. This was the reason that many hotel refused to sell their products. Added to this, cost of the water bottle, that Rs. 80, which was costly, compared to normal mineral water was the major setback to market their product.
But they didn’t take their step back. They left no stone unturned in making their business successful. They conducted many awareness programs, campaigns, road shows, giveaways to market their product. That was the major task to instill the necessity of alkaline water in people’s mind. But this all gave fruits. All their efforts really worked out and Clifton Beverages is the leading brand of supplying the alkaline water in Nagpur. They have found their presence in all major fine dining restaurants and cafes in Nagpur.
Clifton Alkaline water is of major benefit for the healthy life. It is manufactured by nano filtration technology. Any chemicals are not used here. It contains only natural minerals in it. Their product contains up to 8.5 pH alkaline which has many health benefits. daily drinking of alkaline water early morning can remove he toxicity from your body. Vegetables washed with alkaline water can remove up to 90% of pesticides from that compared to normal water which removes 20-30% of pesticides. They use very high grade Virgin Plastic of 34 gms which is very safe for water storage.
Clifton’s another famous an most useful product is their unique Clifton O2 plus alkaline jar filter, which converts the normal water into alkaline water in just 15 minutes. This filter, which can filter around 3000 liters of water in its lifetime, is very affordable for as lesser as Rs 1950. The reason for selling this product is for this lesser amount is the vision of Mr. Irfan that every Indian should afford to and drinks alkaline water thus, increases his immunity power. This filter is NSF certified. Alkaline water from this filter contains the essential minerals like Calcium, Magnesium, Potassium, Sodium and more which play vital role in building the strong immunity system in our body. Moreover, pH tester is provided for free of cost with the jar filter.
Irfan Sheikh has started this company with a broad vision of providing alkaline water at an affordable price in India. Their driving mission is to make their brand popular in India that Clifton should be a parallel name for alkaline here. After creating history in market in Maharastra, now he Clifton is eyeing towards expanding their business in central and southern India. They are aiming to be the best alkaline brand in India.
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