Organisational Culture of Emotional Connect
With more and more Gen Z joining the workforce, keeping the attrition rates low seems to be a greater cause of concern for the HR managers. Known for their desire to make an impact on the world, they prefer an autonomous work environment. They like organisations which invest in their learning, are authentic and provide them with a fair work life balance. Creating an organisational culture of emotional connect is one way to keep them motivated, engaged and committed in order to keep the churn rate low. Emotional connect refers to the attachment and feelings that employees have towards the organization they work for. It is the bond that employees have with the organization beyond just a contractual relationship. The first step towards building an emotionally connected organisation, is to make the stakeholders connected to the vision, mission and purpose of the organisation.
Durvesh Yadavv 
The vision and mission statements of an organisation serve as a compass that directs its employees towards a common purpose. Employees that feel emotionally attached to an organization's vision and mission are more likely to be engaged, inspired, and devoted to accomplishing their goals. Leaders and managers can build emotional connection in the workplace by expressing the mission and vision of the organisation, leading by example, providing chances for employee participation, and recognising and rewarding employees who display a strong commitment to the organization's mission.
Institute of Professional Banking (IPB), is a premier institute involved in developing employability skills amongst the youth, for the banking industry. It has a very strong vision of creating one lakh bankers by 2030 and is working relentlessly towards it. With a network of 25 business partners spread across 13 states, the organisation is contributing immensely to nation building by training the youth and providing them employment opportunities in their network of private banks.
Cdr Jagmohan Bhogal (Retd.) is an Emotional Intelligence Coach, who specialises in creating an organisational culture conducive for a committed and engaged workforce. Having served at various leadership positions in diverse organisations like Indian Navy, Quality Council of India, and Ministry of Skill Development & Entrepreneurship, he is an expert in creating a progressive, collaborative and systems-driven work culture. He works with organisations on developing a systematic approach and an emotionally intelligent manpower to execute those systems. An emotionally intelligent organisation is adaptable to change, has lesser conflicts, breeds leaders, is creative and innovative and has a positive work culture.
As an advisor to the Institute of Professional Banking for Business Process Re-engineering, he conducted a two-hour session, helping its stakeholders establish an emotional connection with the strong purpose with which the business was established. The idea was to convey to all the stakeholders, the win-win-win philosophy of the organisation. The philosophy that envisions the win situation for everyone in the ecosystem, be it the student, the organisation, the banking industry or the business partners. The session also turned out to be a big motivator for all the participants helping them understand the emotional aspect of the vision.
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