Pixelo’s Story: Driving B2B Sales During the Pandemic

In early 2020, the world changed. Who could have foreseen that groundbreaking campaigns would be rendered futile by the outbreak of Covid-19? While the Ad market was estimated to grow by $865 billion USD by 2024, the onset of the pandemic hit a pause on many marketing campaigns, especially for  B2B Businesses, who saw a 66% decrease in global marketing spend.  This changing environment called for  new ideas, innovation, and powerful execution, which resulted in the birth of new-age digital solutions providers like Pixelo Digital.

How It All Began

The post-Covid era witnessed a Digital Migration wherein virtual meetings became the lifeblood of businesses - enabling them to function and even prosper at a time when in-person contact was largely  impossible. Zoom & Google Meet had emerged as the two most popular platforms during lockdown for companies to connect with their teams as well as their clients.

While Pixelo Digital was initially envisioned as an agency offering impact-oriented UX/UI design solutions for clients, the onset of the pandemic, lockdowns, and shutting down of offices across the globe, and the shift to virtual workspaces presented Pixelo with an opportunity to offer a creative B2B Marketing solution to help brands by engaging their prospects and booking virtual sales meetings.

Pixelo’s approach consists of personalized omnichannel prospecting over Email, LinkedIn, Calling and Paid Marketing, ensuring higher brand recall and, most importantly, building a sales pipeline and new opportunities for its clients. 

Three months into its existence, Pixelo introduced its first B2B marketing solution, White-label Appointment Setting. This has become its flagship offering, trusted by brands such as LTI, SAP,  Lenovo, UpGrad, Sofy, OSF, Vector, NeoSoft, and many more. Since Sept 2020, Pixelo has grown a client base of over 30 brands and has emerged as a  new-age leader in the Demand Generation space. 

Vision and Hustle

Meet the man behind the idea and the hustle, Sunil Arya - Founder & CEO at Pixelo Digital. An MBA Marketing graduate from SIBM, Sunil has 10+ years of experience in the field of B2B Marketing & Digital Advertising. Before Pixelo, Sunil was responsible for scaling Demand Generation for brands like Jio Haptik, Quantiphi, and CRIF in the North American and European markets.  

“Our core focus over the past year has been enabling B2B businesses with the right sales opportunities and improving ROI. Our Account-based Marketing and Personalized outreach solutions have helped brands scale up their revenue pipeline and improve deal closure in record time. Our solutions have delivered 60% higher ROI as compared to other marketing paid ad platforms like Google and  Linkedin.Our customers do realize the value we have been seeing positive demand for our offerings’, says Sunil.

What next? 

Having booked 5000+ meetings with key decision-makers across the globe, Pixelo renders diverse B2B Marketing solutions to its partners that include: 

• B2B Appointment Setting and ABM
• B2B Database Solutions and Intel
• Performance Marketing

‘’From working with a handful of clients to growing a customer base of over 30 brands in a year has been a tremendous journey and a proud accomplishment for everyone at Pixelo. We’re looking forward to scaling our solutions and adding more depth with technology and innovation. This along with creating a  great workplace and hiring great talent is always our focus. We’re looking forward to adding value to the B2B Marketing fraternity and bringing a positive change.’’ says Sunil, reflecting on his journey and future.