Preserving Chikankari: How ADA Keeps a 400-Year-Old Craft Alive
HindustanBytes.com 
For over 400 years, chikankari embroidery has been an integral part of India’s rich textile heritage. Yet, the craft was on the verge of fading away, with artisans struggling to make ends meet. ADA, a brand founded on the principle of preserving traditional art forms, has emerged as a savior for this dying craft.
ADA’s journey began with a simple yet powerful vision: to make chikankari relevant in the modern age. The brand achieved this by introducing contemporary designs that appeal to today’s consumers. From adding aari work and abla embroidery to experimenting with luxurious fabrics, ADA has successfully blended the old with the new.
The impact of ADAs work goes beyond fashion. By offering artisans steady work and recognition, the brand has revitalized entire communities. “I used to work as a daily laborer because there wasn’t enough demand for chikankari. ADA gave me an opportunity to return to my roots,” says one artisan.
With its growing popularity, ADA has also expanded its reach internationally, showcasing India’s chikankari heritage on global platforms. As consumers increasingly value handmade, ethical products, ADA’s work is a testament to the enduring appeal of traditional craftsmanship.
