Royal Canin partner with NGOs to Quench the Thirst of Animals
Hindustan Bytes Media 
Without water, life is not possible on the earth. All living beings like humans, animals, plants, etc., need water to grow, develop and live. Water is the only source of all lives here.Such precious Water has to be consumed by all the living things on this Earth without scarcity especially on these Summer days. In order to bring a solution for this,team PFCI has launched its Water bowl campaigns across cities in South India. This Water Bowl campaign was initially started during the 2014. Now the team has successfully placed 5000+ water bowls in and around town along with its rescue members and volunteers.
“Water is life - don’t waste it”
Known as the elixir of life, water should be saved to save life on the earth. Even a small cup of water can quench their thirst????People For Cattle in India (PFCI), an Animal Welfare NGO that works to promote the welfare of animals &preventcruelty against them organisesTheWater Bowl Challengeto help Animals quench their thirstevery summer.
Royal Canin has joined hands with PFCI to distribute additional bowls in Bengaluru partnering with South Bengaluru Cares, an NGO based in Bengaluru.This is the 3rd time PFCI is extending the Water Bowl Challenge to Bengaluru. in 2022, PFCI distributed 250 Water Bowls.
PFCI distribute Free Water Bowls that can be placed in communities for Birds & Animals to drink water. The Animals suffer severe dehydration & several diseases are caused due to lack of clean water. Provision of these water bowls has given them easy access to clean water & ensured they are hydrated &healthy. It has been an encouraging and successful initiative since 2014. Since the year 2014, PFCI hasbeen distributing bowls. In 2022, as many as 2000 bowls have been distributed. This year, the team intends to distribute 4000 bowls
This year the Water Bowl ChallengeBengaluru brand ambassador, Ms. Aindrita Rayhasinspired people to put out a bowl of water for the neighbourhood animals & birds by sharing the same in their social media. Ms. Ray took part in the Water Bowl Challenge event in Jeeva Pet Hospital, Bengaluru.
Mr. GovindSuryawanshi, Corporate Affairs Director of Royal Canin India said, “At Royal Canin, we believe that pets make our world better, and our purpose is to Make a Better World for Pets. We are living our purpose through focussed Animal Welfare Initiatives which are part of our Responsibility towards PET and commitment to Society. Water Bowl Challenge is one of its kind initiatives where we bring everyone together to quench the thirst of many community pets who doesn’t have access to fresh water.” The aim of the challenge is to encourage residents to keep water bowls outside their houses, gardens, public places, and streets for community pets. We will continue our purposeful efforts on key pet welfare issues and support to drive momentum with multiple Animal Welfare Organizations partners across identified cities of India to continue this drive throughout the summer.”
Ms. Manjari Chaitanya, Founder, SBC said,“The Water Bowl Challenge 2023 provides much needed respite to community & street animals during the summer and encourages citizens to be directly involved in doing so. Given its wide reach and smooth execution, we are only too happy to empower his initiative by PFCI. We look forward to successful executions in Bengaluru that will help the voiceless quench their thirst”
Access to clean water is a privilege for animals, who otherwise have to depend on unhygienic sources. Understanding their plight, Arun Prasanna, PFCI Founderrequested everyone to place a bowl of water for animals. Since its inception, The Waterbowl challenge has attracted the attention of Celebrities, noted Industrialists, and Bureaucrats and their participation has helped spread awareness among people.
