Shahbaaz Ahmed as a designer doesn’t only focuses on the clothing piece but the concept behind every shoot
Hindustan Bytes Media 
Shahbaaz Ahmed as a designer doesn’t only focuses on the clothing piece but the concept behind every shoot. To give a message, to inspire men and women alike through the field of fashion. Someone said- ‘You are what you wear’. Similarly in India every piece of clothing, jewelry, ornaments represent a certain kind of culture, a tradition that comes from our ancestors, tells a tale from years ago. India as a diverse country has many elements in the fashion industry and Erach India remembers to bring out the best of it.
Radha as a goddess of love is worshiped because of her compassion and tenderness. She as a woman depicts all forms of love, friendship, yearning and devotion. In Erach India's latest ventures, Moupiya Goswami can be seen in the avatar of Radha.
Published in Vogue Italy April 17th 2023, designed by Shahbaaz Ahmed. An amazing concept and photography By Nklightnshade. The depth behind the wonderful picture is something to ponder about. The red saree symbolizes love, commitment, strength and bravery, same goes With the Alta in her palms. Which is a common practice among Indian culture. The mandala painted in her face and shoulders is used to show the spiritual journey between outer to the inner core. Kudos to the makeup artist Pronob Roy for such work. We can also see her hair adorned with marigold flowers which is a sign of auspiciousness and vibrancy in life.
A picture-perfect view with a lot of hidden meanings to the elements shows how well the depiction of Radha has been done through this shoot.
