Fitnastic got backed by IIT Bombay, Research, One of the first startups to bring Biological AI technology to Health & Wellness industry

• Fitnastic becomes one of the first startups to bring biological AI technology to the wellness world.
• The idea of creating 'overall wellness solutions' led Fitnastic to associate with MetFlux technology, developed by researchers at IIT Bombay, which is backed by clinical evidence and trials.
• Fitnastic founder Mr. Rishi Nagar says, "MetFlux is a step closer to our goal of improving lives and advancing better-personalized health at an affordable cost to people and society."

We often come across apps or programs that offer quick fixes for everything related to one’s health, from flabby abs to the ultimate diet planner. They promise a perfectly healthy and sound body, sometimes in ‘just 21 days’. However, not many of these follow established medical guidelines or go through a series of clinical trials. With such an abundance of information circling the web and social media, it is easy to get overwhelmed and develop skepticism, especially when it comes to your health. 

Digital health and health-tech startups have only grown in prominence since the pandemic and are revolutionizing the way we access medical care.

One of the at-home Health & Wellness platforms that grew in popularity was Fitnastic. Being recognized by the Government of India under #StartupIndia, Fitnastic stood apart with its different interactive live workouts, yoga, dance fitness, customized diet plans, and personalized approach, making it a one-of-a-kind platform that focuses on improving the overall health of an individual and at the same time, making dieting and workouts fun, engaging and rewarding.

The idea behind Fitnastic

An overwhelming phase of family health problems and the ultimate goal of reducing the burden of lifestyle disorders compelled a young entrepreneur, Rishi Nagar, 27, to come up with Fitnastic. 

He lost his father to oral cancer when he was in Class 8. Two years later, he was diagnosed with Non-Alcoholic Fatty Liver Disease (NAFLD), the same year he lost his uncle to liver cancer. Another couple of years later, an accident left Rishi with a metal rod implantation in his left hand. After losing her aunt the same year to a sudden stroke, Rishi decided to pursue B.Pharma + MBA from NMIMS, Mumbai. He worked with Cipla after college but felt he was made for grander things, given the life he’d led. That made him start Fitnastic, complete certification from ACSM in 2020, and receive a license for emergency care from AHA.

What makes Fitnastic different?

Fitnastic is doing justice to the phrase 'from the comfort of your own home' because they eliminate the need of having proper gym equipment for workouts. From rewarding participants for being consistent to having cashback programs, Fitnastic's different yet interesting approach is what makes them distinct from other traditional training platforms. In near future, Fitnastic aims to organize fit camps that will help people connect with nature and set up cloud kitchens to promote healthy eating. 

What's new: Fitnastic to take Digital Health to newer heights

We are living in a pivotal moment in medical history where people are inclined towards a personalized approach that caters specifically to one's individual needs. The vision of 'Every family should have access to early diagnosis and healthcare at an affordable rate' and the idea of creating 'overall wellness solutions' led Fitnastic to associate with MetFlux technology, developed by researcher at IIT Bombay, which is backed by clinical evidence and trials . With this, Fitnastic becomes one of the first startups to bring biological AI technology to the wellness world, by adding a scientific layer of physiology based personalized outcomes to the conventional AI . 

For years, personalized healthcare meant testing for a disease-related biomarker and providing a targeted treatment. Today, Fitnastic is expanding and connecting this personalized approach across the patient care continuum to deliver clinical evidence-based, trial-based, technology-enabled healthcare solutions tailored to the individual.

To bring the promise of the ultimate personalized healthcare to life, Fitnastic with MetFlux technology is focusing on four key aspects of care:

• Preventive Healthcare
• Individualized Care
• Precision Nutrition
• Metabolic Health Assessment & Management

With the use of biological AI, MetFlux becomes a disruptive technology that will help an individual to make more informed and precise healthcare decisions.

Talking about this exciting and ground-breaking collaboration with IIT Bombay, Fitnastic founder Mr. Rishi Nagar says, "MetFlux is a step closer to our goal of improving lives and advancing better-personalized health at an affordable cost to people and society."

Rishi says that he understands that every human is different and it is ethically wrong to fixate a certain practice on a larger group of people "We at Fitnastic understand that every person is different – genetics, environment, lifestyle, and their health needs can vary from the very next individual. We want to eliminate the deep-rooted idea of one-size-fits-all and create tailoring health care for each individual."

What does the future look like?

Since India is still making space for personalized healthcare and has a long way to go, Rishi concludes by saying, "We have a vision of making healthcare more affordable, accessible, accurate, and sustainable. These are some promises of personalized healthcare that Fitnastic is aiming for through the support of IIT Bombay and MetFlux technology."

The future is AI, and by adding a scientific layer of biological AI, personalized healthcare will serve an individual's health needs without having to go through trial and error methods. Metflux, based on comprehensive research and clinical evidence, is just the tip of the iceberg, Fitnastic aim to address health problems on a larger scale, lower the risk of lifestyle disorders and promote the importance of a healthy and sound mind and body, because health is not a joke and being healthy is not a fantasy.

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