Gaining Immunity to Change: A Unique approach by Business Brigade

Swaroop Kishan the founder of Business Brigade has been at the helm of affairs for the brand for the past 8 years. His brand is responsible for marketing products and focuses on the Return of Investment that its customers deem as a suitable metric to check and know how impactful and beneficial the campaign or service as a whole has been.

The Brand of Business Brigade

Mr Kishan back in 2014 was looking for a marketing agency when he decided to start Solution Seller a brand under the aegis of Business Brigade that has a specific focus on digital marketing, SEO, SMO, Lead Generation, Social media management, branding and logo design among others. The sole focus of the entire firm was focused on the idea of Return of Investment marketing. The reason that this sets the brand is twofold. Firstly the intuitive thinking of ROI as a metric elegantly demonstrates the effectiveness and benefit of the campaign. With direct visibility of the expenditure done on the service provides the inherent benefit of transparency. Secondly, the conversion rate on leads along with leads would allow a business to be aware of where more effort is needed to achieve said goals.

A brand that had started as a single employee today has grown to 150 and counting is astounding. Bearing in mind that during this time perils such as demonetization, a whole tax regime change from direct and indirect tax to GST took place was already impressive but then again the COVID-19 pandemic struck taking the already fragile marketing into a nosedive that led to one of the largest market crashes in modern history.

The business of Business Brigade was booming and with two successful brands already running Mr, Kishan decided to expand by adding two more brands namely Franchise Brigade and UX9. Opening a new business today can be a daunting task. Especially in a market where saturation of brands is pretty visible. Despite such a cutthroat environment, the brand has been growing at a growth rate of 500%. Thus, creating and formulating the franchise models and their ROI, Profit & Loss forecast, and market research is taken care of by Franchise Brigade. Another service that Franchise Brigade offers is Franchise appointment which essentially refers to finding a business owner willing to sell their franchise or finding a perfect brand or investor who wants to start a new business.

The idea behind UX9 is to provide a single stop solution for commercial and corporate interiors - a complete design of commercial or corporate space which is ready to be deployed or fitted out, in turn, be owned soon. This enables the client to handle their business and not stay worried about the design or execution of interiors of their store in any corner of the country, in a rather unconventional move in 2020 i.e. During the pandemic adapting to the digital revolution that had been given a growth catalyst. Mr Kishan started the brand TechFnatic which was focused on filling the void of technology services which encompasses starting, hosting and maintaining a website, mobile apps, ERP, CRM or any custom tech solution.

Philosophy Towards Business

A testament to his effective leadership, all branches under the umbrella of the Business Brigade have been growing consistently as a result of which today the firm has a pan-India presence and also provides investor acquisition services which are seemingly far few in this market.

A simple story of a person who treats challenges and change as constant can be summed up as a one-line blob for Mr Swaroop Kishan. Since 2008 the markets have been more dynamic than ever before which makes the markets volatile, to say the least. Another interesting aspect inspiring part is assuming the charge of a firm with a pre-set vision of growing into a reliable and trustworthy market where trust is paramount is a daunting task in itself. Gaining that trust, achieving a sale, delivering on the expectations and then making sure that the client remains by your side isn’t an easy task. But Mr Kishan has achieved it repeatedly and also grown in size and strength. With an ever-expanding clientele roster and employee size. As any other business would have he aims to keep the ascent of growth consistent while also raising quality standards and living to the promise of making excellence a habit since customer satisfaction is a thing of the past one should instead look for achieving customer delight and stay proactive in finding faults that if avoided would assist the firm in staying relevant even longer.

To know more visit : www.businessbrigade.in