Maniv Romeo: The Entrepreneur Building a Career at the Intersection of Technology and Digital Marketing

Oct 12, 2026 - 03:48

Maniv Romeo: The Entrepreneur Building a Career at the Intersection of Technology and Digital Marketing

From digital marketing and web development to online education and digital media, Maniv Romeo is building a portfolio of ventures focused on helping businesses establish and grow their digital presence.

Maniv Romeo, also known professionally as Sikandar Kumar, is an Indian entrepreneur, digital strategist, and performance marketer associated with the digital marketing and technology industry. He is the founder of Shootup Media, a digital marketing agency. His work also extends to online education and digital publishing through ventures including Shootup Career and Times Release.

Originally from Hazaribagh, Jharkhand, Maniv Romeo has developed a professional presence around the practical application of technology and marketing to business growth. His career reflects an interest in combining technical skills, digital communication, and brand strategy to help businesses build their online presence.

Building Shootup Media

Shootup Media is the principal business associated with Maniv Romeo. The agency provides digital marketing and web development services designed to help businesses improve online visibility, communicate their value, and generate potential customers.

Its service portfolio includes search engine optimisation (SEO), paid advertising on Google and Meta platforms, social media marketing, website development, branding, and digital public relations. The agency's broader approach connects these activities within a single marketing strategy rather than treating each service as an isolated function.

Maniv Romeo's involvement in both coding and marketing informs the agency's focus on the relationship between website performance, customer experience, advertising, and conversions. The objective is to connect a business's digital infrastructure with its marketing goals, allowing its website, content, and campaigns to work together.

According to the Shootup Media website, the company also offers newer search visibility services, including answer engine optimisation (AEO) and generative engine optimisation (GEO). These areas address how businesses can improve their discoverability across AI-assisted search and answer platforms alongside conventional search engines.

The agency has also presented work involving brands across different business categories, including Dakloni, Visgrow, and other projects featured in its portfolio.

His professional interests extend beyond campaign management. His work encompasses web design, coding, content development, graphic design, search optimisation, and digital strategy. This combination of skills allows him to approach digital marketing from both technical and commercial perspectives. Website architecture and performance can influence user experience, while advertising, search visibility, and content help businesses reach prospective customers. Connecting these elements is an important part of the approach reflected in his professional profile.

His personal website presents him as a performance marketer and digital strategist focused on measurable growth. His published professional content has also discussed personal branding, content strategy, and the importance of aligning communication with business objectives. Rather than viewing digital marketing solely as a means of generating online impressions, this approach emphasises the broader process of attracting audiences, building credibility, and encouraging meaningful customer action.

Expanding Into Education and Publishing

Alongside his agency work, Maniv Romeo is associated with Shootup Career, an online learning platform focused on digital marketing and related professional skills. The platform offers learning resources covering areas such as SEO, branding, social media marketing, and business growth. Its stated approach incorporates practical projects, case studies, templates, and mentorship to help learners apply concepts beyond theoretical instruction.

The venture reflects another aspect of his work: making digital skills accessible to people who want to enter the industry, develop their professional capabilities, or use digital tools to support their own businesses. The connection between Shootup Media and Shootup Career also brings together two related areas of his professional interests—delivering digital services to businesses and helping individuals develop skills relevant to the digital economy.

His business interests also include digital publishing. Times Release is a digital news platform associated with his wider portfolio, covering news and business-related topics. Awaaz Jharkhand is another initiative associated with his work, with an emphasis on regional stories and community voices. These projects represent a different application of digital technology: using online platforms to distribute information, reach audiences, and create dedicated spaces for news and regional content.

Digital publishing requires more than producing articles. Website performance, editorial organisation, search visibility, and audience development all influence how readers discover and consume information. These areas overlap with the technical and marketing capabilities that feature elsewhere in his work.

Publicly available professional information associates Maniv Romeo with a background in computer science and digital marketing. His professional credentials also include a Google-issued IAB Digital Marketing and Media Foundations certification, listed on his LinkedIn profile as having been issued in June 2021.

Taken together, his ventures span commercial services, education, and media, and each depends on the ability to build an online presence, reach an intended audience, and maintain a useful digital platform, and capabilities developed in one area—such as web development, search optimisation, and content strategy—can support projects in other sectors.

Looking Ahead

As search behaviour, advertising platforms, and digital communication continue to evolve, businesses increasingly need to consider how their websites, content, brands, and customer acquisition strategies work together. For entrepreneurs operating in this environment, technical knowledge and marketing strategy can provide complementary perspectives on business development. The work of Maniv Romeo through Shootup Media and his other digital ventures is positioned around that intersection.

His professional journey brings together digital marketing, web technology, education, and publishing. The development of these businesses will continue to shape his profile as an entrepreneur working across several areas of the digital economy.