Tempting Tale- A food Tale which is definitely worth sharing.
Durvesh Yadav 
The pandemic period stirred a coffee trend all across the nation and India has seen an increasing growth in the coffee drinking population in the recent years. The revolution brought in by new start-ups belonging to the FMCG sector have been gaining popularity and winning the hearts of coffee lovers. Mumbai based start-up, Tempting Tale is one such brand which has been bringing in the best brews for its customers since its establishment.
Tempting Tale is a Boutique Company which was officially established in the month of January, 2022. The brand aimed to enter the market with the only motto of spreading healthy environment practices with their healthy products prepared with the finest ingredients.
Urvika Shah Sheth and Shreyansh Sheth, the company's founders, assert that the concept for Tempting Tale initially entered their minds during the lockdown. She and her husband always desired to take a novel approach and develop a setting where they could work together. After coming to this realisation, they made the decision to start a company that would solely sell healthy foods.
They started working on the idea in February 2021 and Urvika’s husband was always positive and supportive about the brand’s establishment. He believed in the idea which motivated Urvika to work towards this dream of theirs. Urvika states that they wanted to sell such products which were actually healthy and not merely dragged under the header of healthy which prompted them to start with their favourite product, Coffee.
The brand thus started selling the most loved product, 100 % Arabica beans coffee made using Freeze Dried Technology, which protects the quality of aroma and flavour. Recently, the brand also launched its second product, dry-fruits which is an interesting addition as they use honey to add to the sweetness of taste. The most liked products in this category include Nutty Hazelnut coffee and Divine Almond Coffee. Further when it came to dry fruit, they have tried their hands in making unique combination and flavours which include Rose flavour cashew, Jalapeno flavour almond, Peru and Paan flavour raisins and much more. The company is further involved in experimenting with new flavours to give a twist to the boring traditional dry-fruits.
With their excellence and culinary quality, Tempting Tale aims to completely satisfy every consumer and uphold the degree of market trust. Due to this, the company produces food in tiny quantities and delivers it fresh to customers' doorsteps, providing high-quality food. Moreover, as a part of their responsibility towards the society, they willingly took up the social responsibility of feeding one dog per one bottle sold in the market. The founder’s started this practice since the inception of the company and in this manner are able to feed stray dogs in the area.
‘Healthy’ is the first unique characteristic feature of this brand and when it comes to Coffee, it is the most trusted source of delivering 100% Arabica coffee beans, the highest-quality present in the market. The brand offers various flavours such as Aromatic Mint, Divine Almond, Freeze Dried Coffee, Juicy Berry, Nutty Hazelnut and Smoky Vanilla Flavoured Instant Coffee. The texture of these unique and flavoured coffee is preferred by clients all over who appreciate the exclusive range of products offered by Tempting Tale.
The brand icon of Tempting Tale is of a small fur baby, Jennie who is the Founder’s most loved pet. As the company head, aspires to build the brand name world-wide and add a wide range of superior quality products in the near future.
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Instagram handle: https://www.instagram.com/temptingtale2021/
