The Creative Head on his mission to entertain large scale audience through Cinema
Where there is the zeal to follow a passion, no obstacle can be greater than willpower. Siddharth Injeti is a creative artist who has proved that nothing is impossible when you fall in love with the work you do.
Siddharth Injeti has a successful career in the media industry, with a wide range of experience of more than 13 years in both television and film. He has worked with leading media companies and has directed a number of advertisements, television shows, and fashion events. Injeti has also worked in multiple languages, including Hindi, Telugu, Kannada, and Tamil.
Siddharth Injeti has worked for leading media houses like Viacom18, Applause Entertainment, Times Group, Zee5, and Allu entertainment as Head of Content, Creative Director, and Creative Producer.
Siddharth Injeti belongs to a small city Bellary in Karnataka. He is currently working as a Creative Head for one of the Leading OTT platforms. He has Directed more than 45 Ads, and 50+ Television and Fashion show which includes big events like Miss India, Amazon fashion week and Femina shows, and food travel shows with master chef Ranveer Brar and has also been a part of leading Hindi shows like criminal justice Leading Pankaj Tripathi , City Of dreams, your Honour, and Tamil hit shows like Irru Dhruvam, Vadam.
Despite coming from a humble background, Injeti has taken the time to gain a deep understanding of the business and creative aspects of the film industry, which has allowed him to make informed decisions as he prepares to make his first feature film to cater to large scale mass audience focusing on Telugu & Hindi markets.
Siddharth Injeti grew up in a place where the film was highly celebrated and this played a role in his decision to pursue a career in the media industry. As a mechanical engineer with a deep understanding of content, Injeti has spent over 12 years working in the industry, gaining valuable experience and knowledge. Despite coming from a middle-class background, Injeti has taken the time to ensure that each penny a producer spends on film creatives is justified in terms of returns. He has spent time preparing and understanding the business and creative aspects of the film industry and now feels ready to enter the market with deep-rooted commercial stories which will entertain large theatre going audience, Injeti believes that it's important to take the time to prepare and understand a problem before trying to solve it, a film if it is made with convection and right budget ,it never fails , if a film is made as project where you invest more on getting hero & Star technicians dates, and make a project, rather than investing on a story telling process, the chances of failing is high.
He cites Albert Einstein's quote about the importance of preparation in solving problems as a guiding principle in his approach to work.
Every penny counts and the intelligent mind never hurries to reach the zenith of success. Siddharth Injeti is an exemplary figure to the youth who many times gets diverted from the path they have chosen due to lack of patience. Siddharth Injeti’s journey is an inspiring lesson to work with patience and perseverance to count success in a grand way.
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