Glowmorus is bringing the authentic Kashmiri clothing to your doorstep
Durvesh Yadav 
Experience has given birth to countless ideas, be it watches, luxury brands the list goes on. The same can be said about Mr. Sumeet Malhotra. It was while he was visiting the USA (The United States of America) on a Family trip covering both east and the west coast. After meeting many family and friends of Indian origin on his trip he came to a conclusion that there is a huge demand for Kashmiri ethnic wear. This keen observation of the Jammu native made him go through a rabbit hole which lead to a journey that has changed him and his life drastically.
Initial Growth
Puja (the co-founder) was doing a similar business in his city of Jammu for the past three decades in form of a retail outlet. Puja has in depth knowledge of Handcrafted Kashmiri ethnic wear . After thorough discussion on the idea with her they decided that they as a team would craft a company to sell products online with the prime focus being on ethnic kashmir wear such as Pashmina shawls ,Kani Silk Sarees, Hand embroidered sarees , suits , dupattas & much more . They initially started off with social media platforms such as facebook , instagram and etsy. It was only in november of 2019 that they started building a website with the model of drop shipping . Unfortunately, the launch of the website was delayed due to the COVID-19 pandemic. Eventually in Jan 2021 the website did go live. Due to lack of marketing the order numbers initially were not more than 30 to 50 orders a month but once the marketing budget was increased on various social media platforms the number of orders were doubled soon after.
About Glowmorus
Since the firm stresses too much on quality, gradually a customer was developed overseas. Owing to the same dedication and persistence on standards of quality referral orders have become a commonplace occurrence mostly, owing to the past experiences of existing customers .
At the offices of Glowmorus https://glowmorus.com/work is still in progress with much of the focus on increasing the brand awareness & customer base in parts of the world such as the middle east , south east asia , europe , North america ,south east asia & canada. The product at Glowmorus is curated by the hands of skilled Craftsmen straight to the customer’s wardrobe.
The mission at the company is to allow people to discover the intricate Kashmiri Embroidery, enhancing the beauty of garments upto a higher standard while also reaching trendier levels. as one wears them at any festive celebration with radiating style. poise, elegance and grace. Known to be one of the most ancient and traditional forms of art, Kashmiri Embroidery presents its cultural essence through the integration of handwork exhibiting exquisite patterns while exhibiting the finest forms of creativity on Indian ethnic garments ,jackets etc. The aim is to provide this indigenous craft on a global platform as we try to sustain the incomes of skilled craftsmen in the art of Kashmiri Embroidery by providing employment to the people associated with it as well. Carefully created, keeping in mind the rich traditional heritage, each of the pieces available at Glowmorus can be labelled as a perfect fusion of heritage and modern-day fashion.
Closing Remarks
Glowmorus is the story of a simple chance which two people took to make sure their home gets a recognition that the world craves for. And although on paper the idea seems as a match made in heaven success is often a tough fruit to find equating it with the holy grail wouldn’t be a far fetched idea. There are several styles of clothing available for customers to browse from such as the Kani weave, "Sozni-embroidery","Tilla/Zari-embroidery", "Aari-embroidery"," Paper-mache embroidery ","Jamawar-embroidery"& other styles of Kashmiri-embroidery. Which are simple flow styles. Coming to contemporary art flow, Glowmorus offers a range that mixes Kashmir embroidery with embroidery forms like Zardozi , Sequin work , Resham thread work and others .Similarly fabrics of Banaras ,Orissa and South are also being incorporated into the total work system to appeal to a broader audience while providing a different and more enriching clothing cocktail.
With the kind of workmanship and the amount of effort put into creating each product with superior, high quality fabric and thorough checking of every single product a customer would usually have the eyes for.
As stated before at Glowmorus, you can choose from a wide range of Indian ethnic products which include Sarees, Suits, Dupattas/Odhnis, Shawls, Stoles and more that demonstrate skilful weaving, fascinating embroideries , inimitable color combinations and fabulous designs – all at prices you would simply love. To know more visit their website
